Eat at Bill's: Life in the Monterey Market

Eat at Bill's: Life in the Monterey Market is a video documentary about the phenomenon that is the Monterey Market, a small family-owned produce market in Berkeley, California. The market has served as a crossroads and wellspring, an oasis that sustains a small army of customers, artisans and farmers. What are the characteristics that sustain this successful small enterprise?

Over the last 30 years, Bill Fujimoto, the market's owner, has been a tireless supporter, mentor and customer for the hundreds of small (and formerly small) farms the market supports.

Bill's enthusiasm and experience fuel the enterprise and illuminate the market's wide world of small growers and diverse customers, which include a small army of well-known chefs and food-thinkers such as Alice Waters and Michael Pollan.

Eat at Bill's is a celebration of the Monterey Market's diverse network of customers and suppliers, and a valentine to small enterprises everywhere.

Trailer

Credits

Eat at Bill's: Life in the Monterey Market
Director/Producer/Cinematographer/Editor: Lisa Brenneis
Editor: Stella Dunn
Running time: 67 min.
Website: www.tangerineman.com/eab.htm

About the Filmmaker

LISA BRENNEIS grows organic citrus with her husband in Ojai, California. Eat at Bill's: Life in the Monterey Market is herfirst feature-length video documentary She supports her movie habit by writing technical reference books for Peachpit Press.